Tag Archives: marketing

Networking: the most overused word in business today

We are all guilty. We say this word many times through the day and yet we hardly know what it really means. We use it as an excuse to have lunch out, attend an after hours or Chamber event.  And it’s a good excuse.  But, are we fulfilling our networking potential?  Are we actually “networking” – pulling business peers into our net – or are we simply enjoying a bite to eat away from the office?

William O. Services hosts a series of Small Business Friends Networking events at which we guide participants to network in the intended method of gaining connectable bonds through business for the purpose of growing both businesses.

We cover topics for open discussion, share about ourselves and our businesses, ask questions and of course we eat!  In today’s blog, I’m wondering what topics of discussion you would like to see at our next SBFs event on Saturday, Feb 2?

Share this with your peers, on your social media and email contacts.  The more people in attendance means a broader discussion.

Let’s get together and learn how to grow!

 

Business Blogging

Blog.  Say it again, Blog.  Sounds kind of .. drab.  Ok try it this way:  BLOG!  Yeah, that’s better.  The survival of small business is dependent upon relationships.  What better way to build those relationships than interactive communication?  And what better way (Other than face to face at the cash register) for a SBF (small business friend) to share with customers than entering text with one eye open, one hand on a coffee mug, at 1:35am? Sharing when you can find the spare few minutes it takes to get the thoughts typed out and storing digitally for customers to read when they choose.  

Our suggestions for new business bloggers:

1. keep a journal of questions customers ask (faq’s) for post inspiration

2. use your personality, set the text in your own words as if you were speaking directly to your regulars

3. keep it simple sweetie, no need for lots of fancy words – just say what you want to say

4. ask for feedback, your customers will know you value their opinions

Let us know how you’re doing.  Good luck!